Have you noticed that 2 out of every three bottles of perfume or fragrance you see at the department store, has Arabic written in it. They only right Arabic and English. This is because Arabs love good smells, they care about it and they buy so much of it, why? Most Arabs live in a hot climate, and no one wants to smell awful. The hopes that fragrance would cover up the bad smells never get old. This is one of the reasons why big names companies hire Arab celebrities to market their scents to the people of Arabia.
The latest to join the lineup of stars selling perfume is Algerian Fulla. A lady that can sing, but now she is entering into the fashion business as she she based in Beirut. In a recent press conference she just had, she was very honest talking about the business and less about the art. She has a concert in Morocco. Fulla's name or Folla is the name of a flower that is beloved in Egypt. So there will be a line of fragrance.
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