mercredi 30 mai 2012

How Corporations Bought The King of Egypt's Pop


While Mohamed Mounir is no populist leader, he commands a great deal of respect at home and abroad. This legendary folksy funky singer has finally get a huge paycheck from a global  telecommunication company Vodafone. They have used the singer in their promotional material and TV ads to try to steal the thunder from other national telecommunication networks--even the Egyptian ones.

The story goes like this, they first approached him, and the money changes his heart. I know things are not going well in the music industry in Egypt, and artists need to get paid too. That's all fine and dandy, until the company did not like some of the proposed lyrics for the song Mounir will launch as part of the marking bonanza.

Written by Nasir Eldeen Naji, and composed by Mohamed Rahim. Vodafone did not think the lyrics are fit for their marketing, so they got the lyrics changed to fit their marketing campaign. The song was kept out of Mounir's latest album (we really love that one) Mounir perfomred the song in his latest concert of few weeks part of Sham Al Niseem celebrations. The song is about breaking free and doing your own thing.
 محمد منير .. كل المفروض مرفوض ( كامله و حصريا )

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