samedi 22 janvier 2011

Shazaa is Mad as Hell



Shazaa, the Egyptian young voice who started as an actress and got into music. Her voice is actually good and the choices she makes are the right ones as her songs play well to her voice and her style, so she has the brand thing going as well as the name recognition inside Egypt. So she is young.

Shazaa got herself in hot water (read here)by stating the obvious. Shazza belongs to the same production company Alam Al Phan, the one music mogul Mohsen Gaber started decades ago to make and market good music for Arab stars--mainly Egyptians at the beginning. Back to Shaaza, she stated that she is not too happy with the way the company is so focused on producing music and marketing Tamer Hosny and neglecting all the other stars in the company. She later denied those quotes and said, Tamer is like a brother to me (here)

I heard those accusations before from other stars and they are true, the company does not dispute that they focus on Tamer and his work, they cover pretty much everything he does. But I also know the company says, he is a very active entertainer who knows how to engage his fans and stay in the news. This is true no one disputes that. So I guess the burden is on the star to first market themselves and then show the music producers that they are a brand, only then they will give them some air time. In other words, the star has to proof they are worth the air time. And Alam Al Phan have to look for other talents and give them some attention. We cannot all love Tamer all the time.

I do not think Shazaa is jealous of Tamer, they have different fan bases and different styles. But I know it can be frustrating to be put on the back shelf, as a star you want to be out there...a production company can support you, they cannot do everything for you...be out there, get involved and get in the news.

Shaza - Tool lili



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